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Consumer Studies
CMR specializes in consumer studies with experience across a wide variety of industries.
Consumer Studies Info Request Form
B2B
CMR has the resources and skills to reach the decision maker or target business user your B2B study may require.
Target Audience Studies
Need to zero in on a particular segment of the market?
Focus Groups
Qualitative research experts are on hand to support your focus group projects from beginning to end.
Culinary Research Center
Kitchen Equipment & Accommodations
Central Location Test
When you need statistically valid data collection, CMR has the experience and facilities. A variety of study room configurations are available to host your large scale CLT.
Sensory Panel
Compass Marketing Research develops and conducts consumer sensory panels to assist product developers across a variety of business segments to include consumer packaged goods, personal care products, fragrance, food and beverage.
Sensory Taste Tests
CMR has a breadth and depth of experience with designing and executing food and beverage studies. To support our expertise, we have variety of study platforms available depending on the needs of your food or beverage study.
Qualitative Iterative
Qualitative Iterative Development and Optimization
Telephone Interviews
Our 100 CATI call center is staffed with highly trained interviewers who are constantly monitored for quality control.
In-depth Interviews
We have IDI moderators on staff for your in-depth interview project needs.
In-Home Use Tests
CMR frequently conducts in-home use studies for a wide variety of products and consumer packaged goods. We expertly recruit and manage the data collection of these special projects.
Internet Studies
Providing you with cost and time efficient data collection including project design services, in-house programming, hosting, and data analysis.
Ethnography
Getting into the personal space and into the minds of your consumers can provide rich and useful qualitative information. Our trained ethnographers have the special observation and interview skills.
Shop A-Longs
In field observations and interviews can be very valuable. Our team knows how to get at the “why” and “because” behind your target consumers purchase decisions.
Intercept Interviews
We know how to get the info you need in the field. Our team of experienced interviewers boasts a high rate of completions on every project.
Panel Studies
CMR works with you to establish and manage consumer panels to support your product development needs.
Mock Juries
Mock jury research can save thousands of dollars and priceless hours of litigation time.
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The following are a list of active forms on this website, please select a form to view it
Join Our Database
Consumer Studies Info Request Form
Business to Business Studies Info Request Form
Target Audience Research Info Form
Focus Groups Info Form
Central Location Testing
Qualitative Iterative
Telephone Interviews
In-Depth Interviews
In-Home Use Tests
Internet Studies
Ethnographic Research
Shop A-Long Research
Intercept Interviews
Panel Studies
Mock Juries
Culinary Research Center
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